I’m going to share my practical experience of selling NFTs (the post will be updated).

General points:

  1. Use your brand, name, accumulated social capital.
  2. If you don’t have a brand, you need an exciting idea and story.

Is it trite? But it works. Come up with a story, share it, keep the story going (more on that below).

Having an underlying message, a story behind your NFTs, inspires confidence and an understanding that it’s not just a quick “money-making trend” attempt.

The primary platform for finding buyers is Twitter.

❗ Be sure to register your collection on the NFT calendar – many buyers keep track of new collections. If you have an advertising budget, order an article about the collection.

These posts on external thematic sources are a kind of social proof.

Managing Twitter

For several customers right now, we close most of our sales through Twitter.

Blog about your work, share thoughts on the industry.

If you come up with a story for your NFTs, share it piece by piece.

For example, fantasy-themed collection – tell stories from that world. Equip each of the characters with their role in the overall story. Tell it in tweets.

Regularity is paramount.

Make yourself known to your audience. Post with relevant tags, start following collectors, artists, interested people.

Participate in “drop your NFT” threads. There are a dozen of them every day.

If you can not do it yourself or do not have time – order it here.

In addition to Twitter, every project needs a Discord server. We create a community, assets, whitelists (as anyone calls them).

A lot of helpful information about NFT sales is posted on this forum thread.

❗️ The big problem with #NFT sellers is that 99.99% work with the same small audience of collectors and the curious users who join them.

You have to go beyond that and look for buyers for your collections.

🧐 Sounds cliché, but it works, and very few people do it.

An interesting way of entering the NFT market

Probing the audience on the conveyor belt.

The easiest way: small collections are created one by one and sometimes promoted in one Twitter account.

This is how the interest of the audience is tested.

👍 Those collections that generate a tremendous response get a full-fledged follow-up.

This approach is taken both by large studios and single artists looking to make their way in the NFT market.

Perseverance is essential in the NFT industry.

99% of collections designed by newcomers fail. And for most people, that’s an excuse to console themselves with “I tried…”.

☝️ However, some teams launch the second collection, the third, the tenth.

👍 They bring together an audience, attracting even more people with each attempt. This is the only way to succeed in this industry – by testing different approaches and maximizing the ties.

Another idea for storming the crypto market and how to make it a split load

First collection: Holding nothing back without caring about the result. The goal is to show the team, demonstrate their capabilities, attract an audience in social networks. The team is happy about a few dozen sales.

Next comes the fun part: the launch of a full-fledged collection. NFTs are given to those people who buy the first issue. The rest of the NFTs from the first issue are sometimes used for promotion through giveaways (if the commission allows).

👉 There is more trust here. Users see that the roadmap is being implemented that the project is not a flash in the pan. They see the attention to the buyers of the first collection.

☝️ It is crucial to make buyers of the first collection your ambassadors. Alternatively, you could give them a percentage of the sales of the second collection.

Clear launch

👍 There is one thing called a clear launch, when there are no discounts provided to the buyers, no whitelist is designed.

A long shot, I should say… It is often undertaken when there is a good project but no money for a large-scale advertising campaign.

😁 You can typically enter such projects at low prices and get xx times you investment.

😐 But, there are a dozen projects that will fail for every successful one – that’s how the market works.

Minting

Minting on a particular day or putting the project straight onto the marketplace and selling it?

1️⃣ The first strategy has a preparation period of two months or more (usually) when the audience is attracted and the WL is designed. There is an intrigue, a mystery – what if it suddenly takes off? Many buyers go for this intrigue.

2️⃣ When we put it on sale immediately, we lose this bifurcation point, and our audience is not ready. On the bright side, we lose less of the audience. We show the NFTs and allow them to buy. This may not be an advantage at the start, but as the community, Twitter and Discord accounts develop, it starts to work.

🎉 In the end, most people have to resell their NFTs on the marketplaces after minting is finished.

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